The Second One You Try On
Saturday, April 16th, 2005I’m delighted to report the huge success of yesterday: Alison found a hat to go with the outfit she has also bought for Tom’s wedding!! Shrewsbury boasts, among its many wonders and glories, at least two Proper Hat Shops.
The hat she chose was the second one she tried on. And here I learned an important lesson I should have learned years ago, which I gladly share with all the husbands among you. For years I have made the foolish mistake of encouraging her to buy the first thing she tries on. This does not work. It doesn’t work, because it looks too much as if you are simply trying to get out of the shop as soon as possible and back to Waterstones (or the pub, or wherever). But go for the second thing, and your efforts may well be rewarded with success, because it looks as if you are really considering, and weighing your opinion.
It doesn’t save you having to try on everything else in the shop as well, to be sure … But at least you can go back to the Second Thing You Tried On, with a good chance of getting a result and not having to repeat the whole ordeal next time you’re anywhere near a shop.
(The other lesson to pass on, is that whenever special items need to be bought, it’s no use looking in your own town. This is not special or exotic enough. You have to go Somewhere Else. In this case, while it was Shrewsbury for the hat, the outfit itself came from Henley. You never know, there may be some people living in those Other Places who come to Oxford for their special outfits.)





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